Rüya Masal Coşkuntuna – Beauty specialist and permanent makeup (PMU) master trainer. As the founder of the RM'C PMU Master brand, I have worked for years as one of Turkey's leading names in permanent and professional makeup. I made my name in the sector through the makeup I have done for well-known artists and public figures. I have trained thousands of students across Turkey — from Istanbul to Van, from İzmir to Cyprus and France — and have run courses, workshops and seminars at hairdressers' chambers and private academies. Under the RM'C BROWS and RM'C PMU Master brands I have licensed my name in more than 11 provinces, creating employment and a quality standard in the sector. Award nights and events: every year I hold the RM'C PMU Master Awards and the International Success Story Awards (the third of which was held in 2024 at the Rauf Denktaş Cultural Centre), bringing together successful figures from business, the arts, the press and the beauty world. These evenings have been hosted by names such as Ece Erken and Sevgi Soylu; artists including Şahsenem, Çilem Duman, İnci Mercan, Umut Akyürek, Murat Başaran and Tarık Mengüç have received awards and performed. Serdar Ortaç has also lent his support. Press and media: interviews and features about me have appeared in national and local press including Manşet Türkiye, Medya Ege, Sarıyer Gazetesi and Habercaddesi. I continue to contribute to the sector as an expert on permanent makeup on television programmes such as Sağlık Vakti. My specialities are brows (microblading, nano brows, Cologenip), lips (BB lips, microshading), eyeliner, areola restoration and camouflage PMU techniques. My aim is to keep the art of permanent makeup at the highest standards, to achieve natural and lasting results, and to train new masters in the beauty sector.
Nominations judged